C.J. Hayden, MCC, CPCC, is the author of Get Clients Now!, Get Hired Now!, and The One-Person Marketing Plan Workbook, and a contributing author to Guerrilla Marketing on the Front Lines and Mastering the World of Marketing. C.J. is a business coach, trainer, and speaker who helps people make a better living while building a better world. Her company, Wings for Business, specializes in serving entrepreneurs, self-employed professionals, and social entrepreneurs. C.J. is a former systems and productivity consultant with over 30 years experience in business management. She has been a professional trainer since 1978, a business advisor since 1990, and a coach since 1992.
A popular speaker and workshop leader, C.J. has presented hundreds of programs on marketing, entrepreneurship, and mission-driven business to corporate clients, professional associations, and small businesses. She has taught marketing for John F. Kennedy University, Mills College, the U.S. Small Business Administration, and the Social Enterprise Alliance. Her articles have been published internationally in Home Business, Selling Power, and Sales and Marketing Management, and in numerous regional publications, including California Job Journal and Bay Area BusinessWoman. She contributes regularly to dozens of websites and ezines, including RainToday, SalesDog, Salesopedia, and About.com.
A pioneer in the emerging profession of coaching, C.J. was a founding director of the worldwide Professional & Personal Coaches Association (which later merged with the International Coach Federation) and editor of their newsletter Being in Action. She founded the Coaches Make A Difference Initiative and serves on the advisory board of Choice: The Magazine of Professional Coaching. C.J. holds the credentials Master Certified Coach from the International Coach Federation, and Certified Professional Co-Active Coach from the Coaches Training Institute. She has completed advanced coach training with the Arbinger Institute and is a member of the Arbinger Coaches Network.
C.J. has been featured in Investor’s Business Daily, Information Marketing Journal, Home Office Computing, and Costco Connection, and in numerous books, including Get Slightly Famous, How to Position Yourself as the Obvious Expert, and The Business and Practice of Coaching. She has been widely profiled internationally by newspapers, radio, and TV.